JEN AUH'S NEW BOOK


BY JEN AUH

Book

In my journey to help my fellow image consultants grow their businesses and scale up their services, I am writing a book to go hand in hand with my B2B2C app STYiLES. This book, which serves as a guide, will be the first of a series about various topics related to image consulting. As for the next, I plan to publish an image consulting 101 for those who wish to pursue image consulting as a career. The ultimate goal is to create a school for aspiring image consultants.

I am really enjoying the process of preparing to publish my first book. The book will cover all relevant aspects of the image consulting business, from creating your own brand to maintaining good relationships with vendors and communicating well with clients. This book is aimed at elite image consultants and entrepreneurs in the style and fashion industries. They will find helpful advice to keep upgrading their businesses.

In the process of writing this book, I have been doing interviews with not only clients but also fellow professionals, such as business consultants, for which I’ve been reaching out to make new connections. I’ve also been discussing with my publisher all the important points about the book for it to be as informative and clear as possible. My purpose is to share all the useful knowledge I have from my 20+ years of experience compressed in a few pages. I’d like it to be a one-day read that reminds the professionals of how to do better.

Actually, there are not many published books that focus solely on the image consulting business. A personal stylist can read other kinds of books about style, grooming or lifestyle to gain expertise and skills. However, if they wish to get more tips on how to expand and improve their career from a business point of view, they’d need books like the one I am going to publish. That is another reason why I decided to write this book.

I am very excited to provide my fellow image consultants with the necessary tools they need to take their businesses to the next level. They will be able to find valuable information in order to offer premium products and services to their clients. I hope that image consultants can build stronger relationships with their clients as well as customer loyalty. I‘d love to see how other image consulting businesses thrive with the advice I gave them in my book.